Project Report For

Introduction

Project report for Advertising agency is as follow

As advertising migrated from ads in TV and newspaper to the internet and social media, the digital movement will have its share of patrons and critics.

That being said, for out-of-home advertising solutions, these online impacts have led to a new series of tools that allow firms give users more personalized products.

Most OOH solutions previously showcased a one-size-fits-all remedy despite the differences among markets , customers, or age groups.

Cut to the current situation, calls for a much more targeted, data-driven, flexible and personalized strategy to outdoor advertising.

Market potential & Strategy

The solution proposed is an advertisement based on Van, where the moving van has large commercials on both sides. The commercial can be something like a footage, a still picture, a photo accompanied by music etc. This type of advertising draws the user’s attention and as it moves it can cover a wide customer base area that would benefit advertisers.

The Indian advertising industry, powered by smartphone penetration and subsequent spending on digital advertising, is foretasted to hit Rs 776 billion.

The advertising company is primarily approximated at rs 559 billion and is anticipated to expand at a compound annual growth rate (CAGR) of 32% to Rs 189 billion by 2020. The expansion of the advertising industry depends heavily on the penetration of diverse media platforms.

India, with all its developing economy, offers advertisers with countless possibilities to endorse their products and services via the region ‘s expanding media channels.

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