Project Report For
The project report for camping & trekking service is as follows.
Holidays under a tent have captured Indian travellers’ imagination. Whether it’s waterfall trekking or river rafting, experts say the past 24 months have witness this market of backpackers’ share rise 60% year-on-year. This market has been growing rapidly and its customer base has doubled by an enormous 60% year-on-year over the last 24 months. The Jungle Lodges are by far the most wanted camp / tent accommodation as per the portal. Most camping alternatives are open in the North, and in the South and West. In South and West, though, more camping activity is seen.
Possibly this is because the cold weather in the north limit the camping season to some months. With assurance of an enjoyable place and luxury tossed at several campsites and tent resorts, staying in them is a suitable method in the high – income groups
The solution proposed is an advertisement based on Van, where the moving van has large commercials on both sides. The commercial can be something like a footage, a still picture, a photo accompanied by music etc. This type of advertising draws the user’s attention and as it moves it can cover a wide customer base area that would benefit advertisers.
Market potential & Strategy
The Indian camping industry is projected to be an industry of at least 1000 crore Rs. “This year we are trying to target one lakh camp nights and anticipate to grab 10 percent of India’s total camping market. According to the 2016 Sandler research paper on a tourism market, the company contributed $7.88 trillion in profits in 2015. This assessment forecasts the growth of the global tourism destinations market for the period 2016-2020 at a CAGR of about 46 per cent.
The business is recording a 100 percent growth in 2016-17, earning profits of Rs 45 lakh compared to the prior financial year. As it keeps moving into the fresh year with potential to grow pan-India, the project is planning to grow by 200 per cent in 2017-18. The company worked with the campsite vendor on a contract basis, as per reservation. When a customer books a commission mostly on total reservation is prosecuted to the vendor. The percentage of their commission differs from seller to seller, and region to region. In some cases, it protects unique rights of sale relying on the campsite investments.
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