Project Report For

Introduction

The project report for Digital Marketing is as follows.

Online advertising, also known as internet marketing or advertising, is a type of advertising that uses the digital media to give consumer marketing advertising materials. People consider online advertising as an undesired diversion with few advantages and for a plethora of reasons, they have increasingly shifted to ad blocking.

This is known as programmatic advertising when technology is used to do the purchase. It contains email marketing, search engine marketing ( SEM), social media marketing, many kinds of online ads (including web banner ads), and mobile advertising. As other marketing media , online advertising often includes both a publishing company integrating advertising into its online content, and an advertising company providing the commercials to be showcased on the material of the publisher.

Other interested parties involve ad agencies that help in generating and place the ad copy, an ad server that provides the ad and monitors statistics, and advertising affiliates that do the advertiser’s independent promotional work.

Market potential & Strategy

Email – 

Email marketing is the process of mailing out a message related to the business (offers, schemes, etc) using email, typically to a group of people. Every e – mail sent to a prospective or existing customer can be viewed email marketing in its wider definition. It mainly includes sending advertisements, or requesting sales or charities using email, and is intended to create loyalty, trust, or brand image. You can send email messages to an acquired lead list or to an existing customer database.

Search ads

Search advertising is indeed a technique of putting online advertisements on web sites which produce improvement from search engines. Ads with other published material could also be positioned on Web pages via the same search engine advertising service providers.

Sample Report

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