Project Report For Digital Marketing

Introduction

The project report for Digital Marketing is as follows.

Online advertising, also known as internet marketing or advertising, is a type of advertising that uses digital media to give consumer marketing advertising materials. People consider online advertising as an undesired diversion with few advantages and for a plethora of reasons, they have increasingly shifted to adblocking.

This is known as programmatic advertising when technology is used to do the purchase. It contains email marketing, search engine marketing ( SEM), social media marketing, many kinds of online ads (including web banner ads), and mobile advertising. Like other marketing media, online advertising often includes both a publishing company integrating advertising into its online content and an advertising company providing the commercials to be showcased on the material of the publisher.

Other interested parties involve ad agencies that help in generating and place the ad copy, an ad server that provides the ad and monitors statistics, and advertising affiliates that do the advertiser’s independent promotional work.