Broiler meat was always considered a delicacy, but as the world becomes more urbanised and people have more discretionary income, poultry meat is becoming less of a luxury item and more of a daily necessity. Further, the Indian population is gradually transitioning to a non-vegetarian diet as a result of changing eating patterns and increased exposure to world cuisines. Poultry meat is chosen over other meat products because it is more hygienic and is accessible all year across the country at lower prices than fish and mutton.

Broiler meat and egg consumption per capita is still among the lowest in the world and is much lower than in many emerging and industrialised economies. However, we predict per capita consumption of both broiler meat and eggs to rise steadily over the next five years as a result of low penetration levels and steadily rising income levels.

Growth in the food services business, such as restaurants and fast-food outlets, has a beneficial impact on broiler meat and egg consumption. Broiler meats and eggs are significant elements in both traditional and fast food Indian non-vegetarian cuisines. In bakery dishes, eggs are a key component. The Indian bakery foods market is now seeing rapid expansion. The expansion of the bakery foods business is expected to have a favourable impact on egg consumption in India.

Broiler meat was once considered a delicacy, but as the world becomes more urbanised and people have more disposable incomes, poultry meat is becoming less of a luxury item and more of a daily staple. Further, the Indian population is gradually transitioning to a non-vegetarian diet as a result of changing eating patterns and increased exposure to world cuisines. Poultry meat is chosen over other meat products because it is more hygienic and is accessible all year across the country at lower prices than fish and mutton.