COVID-19 had an influence on the chocolate industry when it first appeared in 2020. However, with the relaxation of limitations in both importing and exporting nations, the market became more stable. During the lockdown, consumers’ in-home consumption of chocolates increased dramatically; chocolates, among other commodities, were purchased in bulk, resulting in larger volume sales via supermarkets and hypermarkets.

In 2020, the chocolate industry saw a shift toward darker chocolate types, as customers preferred them over lighter ones. The issue of impulsive buying is driving up chocolate sales all around the world. An impulsive purchase is a spontaneous and unexpected decision to acquire a certain good or service. Consumers typically do not plan to acquire confectionaries such as chocolates when shopping for groceries. Confectionery goods placed prominently in shops and supermarkets, on the other hand, draw consumers’ attention and prompt them to make impulse purchases. Aside from the appealing display techniques used by businesses, rising consumer income levels and their changing lifestyle are the primary reasons driving impulsive purchase. Chocolates are desired by both children and adults, regardless of their financial condition, since creative marketing and promotion have associated chocolates with prizes and happy times. The colour and packaging of chocolates have played key roles in their acquisition over the years. Manufacturers have invested considerably in product design and labelling as a result of the shift in consumer perception. As a result, producers have received a fast and spontaneous response from customers. Purple was regarded as the most significant hue in promoting the purchase of chocolates, followed by red and blue.