Project Report For Energy drink
Project report for Energy drink is as follows.
In India, the energy drinks industry has been linked to a number of health dangers, including an increased risk of injury when mixed with alcohol, and excessive or repetitive intake can lead to cardiac and psychological problems.
Youth, caffeine-naive or caffeine-sensitive individuals, pregnant women, competitive athletes, and those with underlying cardiovascular disease are all at risk for the negative effects of energy drink consumption.
This development enables industry participants to concentrate more on health and energy drinks, boosting the energy drink market. They can be carbonated or not, and they can contain sugar, other sweeteners, herbal extracts, taurine, and amino acids, among other things. They are classified as energy items,
Along with bars and gels, and are distinct from sports drinks, which are said to boost athletic performance. There are several brands and varieties of beverages in this category. Coffee, tea, and other naturally caffeine-containing liquids are not commonly referred to as energy drinks. Caffeine may be present in other soft drinks, such as cola, but they are not categorised as energy drinks. Several alcoholic drinks, like Buckfast Tonic Wine, include caffeine and other stimulants.
Market potential & Strategy
The global energy drinks market was worth INR 39510 crores in 2019 and is expected to grow at a CAGR of 7.20 per cent to INR 64100 crores by 2026. An energy drink is a beverage with a high concentration of stimulants, most notably caffeine, taurine, ginseng, guarana, and others. It improves both physical and mental performance. During the forecast period, 2020-2025,
The India Energy Drink market is expected to develop at a CAGR of 9.22 per cent. Energy drinks are caffeinated beverages that contain more than 145 mg of caffeine per litre. The products are advertised as non-alcoholic beverages that drink to increase energy levels. Increased health consciousness, as well as changes in consumer lifestyle and increased knowledge of health wellness goods, are projected to drive market growth in the near future.
Furthermore, the global energy drinks market is expanding due to a surge in popularity among youngsters. Caffeine overdose, on the other hand, can produce hypertension, nausea, restlessness, and other health problems, limiting the expansion of the energy drinks sector. On the contrary, a shift in consumer preferences toward beverage consumption and a healthy lifestyle is likely to generate profitable chances for market development throughout the projection period.
The easy availability of energy drinks across a variety of venues, spanning from modern commerce to online sales channels, has resulted in market expansion. Furthermore, increased retail sales penetration has aided the expansion of the energy drinks industry.
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