Project Report For Food colour
Project report for ood colour is follows.
Insights about the Natural Food Market in India In 2019, India’s natural food colour market is expected to be worth INR 5483.88 million. By 2027, it is predicted to have grown at a CAGR of 3.90 per cent across the area, reaching INR 6880.57 million. It is attributable to the expanding population along with rising consumer awareness of health, which is expected to enhance the industry. People are becoming more aware of the negative health impacts of synthetic food colours, which is increasing the demand for natural food colours. Artificially produced food Colors make meals look more appealing. Brightly coloured meals pique the curiosity of consumers, particularly children. Children who are fed processed food-flavoured eatables are more likely to develop attention deficit or hyperactivity disorder.
Rising worries about the negative effects of synthetic colours are expected to propel the Indian natural food colours market at a significant rate over the estimated period of 2020-2027. Food colouring remains in demand in the business as companies continue to entice clients with tempting food colouring. Food colouring plays a key part in the F&B industry, as customers continue to place a high value on it. While synthetic colours are still in use, a link between synthetic food colouring and a variety of health problems has emerged, prompting consumers to question the additives’ quality, which is projected to boost the Indian industry.
Market potential & Strategy
The solution proposed is an advertisement based on Van, where the moving van has large commercials on both sides. The commercial can be something like a footage, a still picture, a photo accompanied by music etc. This type of advertising draws the user’s attention and as it moves it can cover a wide customer base area that would benefit advertisers.
The Indian advertising industry, powered by smartphone penetration and subsequent spending on digital advertising, is foretasted to hit Rs 776 billion.
The advertising company is primarily approximated at rs 559 billion and is anticipated to expand at a compound annual growth rate (CAGR) of 32% to Rs 189 billion by 2020. The expansion of the advertising industry depends heavily on the penetration of diverse media platforms.
India, with all its developing economy, offers advertisers with countless possibilities to endorse their products and services via the region ‘s expanding media channels.
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