Project Report For Pan Masala
Introduction
Project report for Pan Masala is as follows.
Pan masala is a spice mixture made out of nuts, seeds, herbs, and spices that is served after meals in India. Mouth fresheners come in a variety of flavours and are sold in the Middle East and Southeast Asia.
Although manufactured pan masala may be found in spice shops and many Indian markets, some households and restaurants make their own mixes using specific house ingredients. It is available at Indian speciality shops and through importers outside of India.
The ingredients in pan masala vary greatly depending on personal preference and location. Cinnamon, cardamom, lime, menthol, areca nuts, betel nuts, and other substances are commonly used as a key components because they leave the tongue feeling fresh, and other ingredients include cinnamon, cardamom, lime, menthol, areca nuts, betel nuts, and others.
Market potential & Strategy
By 2020, India’s pan masala market will be worth INR 45,585 crore. Pan masala is used to get rid of bad breath and promote mouth freshness. Lime, catechu, cardamom, areca nuts, flavourings, and natural yummy smelling components are used to create this drink.
It is used as a mouth freshener in both rural and urban areas of India. This is due to the convenient packaging, the companies’ substantial promotional investments, and a trend away from other tobacco-based goods toward pan masala.
The biggest rivals in the pan masala market are launching new commodities like chocolate, sugar-coated fennel seeds, cardamom, saffron (Kesar), (sweet-preserved rose petals), and silver-coated betel nuts to enhance the flavour and expand their client base.
They also sell pouches and sachets, which are more versatile, convenient, and cost-effective.
In addition, large brands are modifying their packaging to guarantee that food has a longer shelf life and preserves its aroma. As a result of the Indian government’s complete lockdown in reaction to the mounting cases of coronavirus disease (COVID-19), the market is presently suffering a reduction in overall product sales (COVID-19).
As a result of a lack of labour, supply chain bottlenecks, and limited raw material availability, key players are unable to produce or transport commodities at full capacity. The industry is anticipated to flourish if normalcy is restored.
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