Project Report For Poha- Rice Flakes


The project report for Poha- Rice Flakes is as follows.

Rice flake is husked rice that has been compressed into thin, light flakes. Whenever mixed with water, if warm or cold, the rice flakes expand because they soak water, milk, or any other fluid. The flakes range in size from nearly translucently thinner (the most costly types) to roughly five times bigger than a typical grain of rice. These are referred to as POHA. The poha business is a significant component of the nation’s industrial activities in the food processing sector. It serves a nutritious breakfast and meals to a huge number of homes in India’s cities, towns, or even the countryside.

The poha business has also played a significant influence in popularising wheat in historically non-wheat-consuming parts of the nation.  Poha is eaten by individuals of various generations & civilizations. Poha is a delicious and nutritious snack that goes well with tea and coffee. There is a clear demand for the poha sector to expand into rural regions.

It is a type of vegetable snack. Poha is eaten for breakfast by both men and women, and children enjoy it. Because it is low in mass, it cannot be dangerous at any point. The importance of developing nutrient dense protein meals that are affordable to a large section of the people in a nation like India cannot be overstated.

Market potential & Strategy

A normal, middle-class Indian family can’t eat a conventional breakfast on a daily basis, as its Western equivalent would. Many who could eat breakfast decided to drink milk, snacks, bread, butter, jam, or native culinary items such as dalia idlies, parathas, and the like as they were available. Breakfast goods today comprise cereals, fresh milk items and fruit drinks as a consequence of the active participation of local and foreign companies.  As a result of these ventures, the morning cereal sector nearly quadrupled from 2003 and 2006. The industry for cornflakes, muesli, pancakes, oatmeal, and porridge is projected to be worth Rs 2.5 billion.

It is expanding rapidly not just as a result of macroeconomic reasons like packaged food adoption and increasing family incomes, and since firms have grown more creative. The industry is expected to increase at a rate of up to 30% per year, and with modern retail offering new ingredients for contemporary items, both Indian and Western, a significant surge of expansion is predicted.

Sample Report

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