Project Report For Rose Cultivation

Flower marketing in India is currently quite disorganised. Flowers are carried to wholesale marketplaces, which are generally located in open yards, in most major centres with high market potential.

The majority of the fruit is purchased by a few big flower merchants, who then distribute it to local retail locations after a considerable markup. Retail florist businesses are often seen by the side of the road, with various flowers arranged in enormous buckets.

However, there are some excellent florist exhibit rooms in the metros, where flowers are preserved in regulated temperature settings and where value-added service is prioritised. The government is currently investing in the creation of auction platforms, as well as better-organized florist shops with improved storage facilities to extend the shelf life of flowers.

India has a wide range of agro-climatic and ecological conditions that are ideal for growing a wide range of economically significant flowers that may be found all over the globe. During the winter months, it also has the ideal climate for floriculture in some areas. 

Because of its ideal location, the generally favourable atmosphere of liberalisation and globalisation, and particular government incentives for floricultural growth, India is in an enviable position to become a worldwide leader in the floricultural sector. For present production and area under floriculture in India, specific and genuine quantitative statistics are not accessible. 

According to the national horticultural board’s horticulture output yearbook 2001, India’s floriculture industry covered 88,600 hectares in 1999-2000, producing 5.09 lakh MT of loose flowers and 680.6 million cut flowers. On 73,536 hectares of land, loose flowers were cultivated. Flowers are cultivated in both open and sheltered environments. Roses are mostly produced for export in the playhouses.