Project Report For Shakes fruit juice

Introduction

Project report for Shakes fruit juice is as follows.

Increased preventative eating habits and a general increase in health consciousness have created new development prospects in the juice bar sector, as indicated by the industry’s size. Juice and smoothie shops are a USD 2.2 billion sector in the United States, owing in part to millennials’ adoption of juicing as a lifestyle choice. The juice bar sector will definitely continue to expand in the coming years. Smoothie bars, seeing the financial possibilities, are infiltrating modest venues that other caterers are unable to access.

Many businesses are emerging to suit health-conscious consumers, including those who package healthy punches. A fresh fruit juice business or shop is an excellent option for entrepreneurs looking to launch a new venture with a modest initial cost. In India, a changing lifestyle and a need for sanitary and clean fruit juices are driving up demand for fresh fruit juices.

The fresh fruit juice sector in India is mainly unorganised and underutilised. As a result, numerous new entrants have been able to swiftly establish huge businesses and brands such as RAWpressery and PaperBoat. Depending on the size of the firm, the investment in capital equipment and raw materials might be minimal or substantial. However, because of the strong profit margins, the fruit juice sector has a minimal capital investment required to quickly break even.

Nowadays, there are juice bars on every corner of the street. Without a question, beginning a juice bar business may be a rewarding investment. The desire for juice bars will never go away because of the health advantages that may be obtained from drinking various fruit juices. People’s eating habits have shifted throughout time, and we now have difficulty obtaining high-quality food. We wind up in hospitals with numerous health difficulties and diseases as a result of eating low-quality food. This type of health issue motivated many individuals to open juice bars that provide a variety of fruit drinks that can fight against any ailment.

Market potential & Strategy

With growing knowledge about the dangers of carbonated beverages to one’s health, the cola business in India has seen dropping revenues in recent years, and market share is likely to fall further in the next five years. Increased understanding about the health impacts of carbonated beverages has surely caused some customers to reconsider their intake of colas.

According to KPMG, whereas carbonates increased at a 12.8 per cent CAGR in India from 2010 to 2015, the juice market rose at a 27.3 per cent CAGR over the same time. However, the unorganised market of fruit juices sold at modest roadside stands has existed for several decades. However, there have always been questions about the quality, sanitation, and amount of sugar added by roadside vendors. According to industry analysts and market research, the current market size in India for fresh fruit juice is over 3200 crore.

The market is expected to increase at a pace of 25%-30% due to factors such as urbanisation, rising disposable income, and the introduction of organised players into the industry. The majority of India’s fresh fruit juice market is still unorganised and dominated by roadside stands owned by solo entrepreneurs.

Consumers are also migrating away from packaged fruit drinks and toward fresh fruit, which is healthier and does not include extra preservatives or artificial flavours. After China, India is the world’s second-largest producer of fruits. Furthermore, the harsh summer climate and lack of extreme winter in most geographical areas of India aid the industry with tremendous growth potential.

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